by Amplitude Marketing | May 30, 2024 | SEO
PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s...
by Amplitude Marketing | May 30, 2024 | SEO
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining...
by Amplitude Marketing | May 30, 2024 | SEO
Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For instance, responsive search ads can consist of up to 15...
by Amplitude Marketing | May 29, 2024 | Social Media
Social media KPIs (or key performance indicators) are data-based measures of your progress toward important business goals. Understanding which KPIs matter and how to track them allows you to build and refine an effective social media strategy that supports...
by Amplitude Marketing | May 29, 2024 | Social Media
While you can post longer Reels clips, you probably want to avoid it most of the time.
