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How entity-based strategies can contribute to PPC success

How entity-based strategies can contribute to PPC success

by Amplitude Marketing | May 16, 2024 | SEO

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords.  As AI becomes more prevalent in digital...

The Psychology Behind Search: Cognitive Biases in SEO

by Amplitude Marketing | May 16, 2024 | SEO

Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.

X’s Grok AI Chatbot is Now Available to EU Users

by Amplitude Marketing | May 15, 2024 | Social Media

X’s non-woke AI bot is now available to Europeans as well.

How Will Generative AI in Search Change SEO?

by Amplitude Marketing | May 15, 2024 | Social Media

With generative AI summaries coming to Google Search, will people even need to click through to websites?

New Ad Discounts from X Point to Ongoing Growth Challenges

by Amplitude Marketing | May 15, 2024 | Social Media

The platform formerly known as Twitter is seemingly still struggling to get its business back on track.
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