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60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned

60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned

by Amplitude Marketing | May 21, 2024 | Digital Marketing

A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer, and I had amassed over 40,000 followers. But then I got a full-time job and put my business — and my social media presence — on pause. When I...
Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]

Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]

by Amplitude Marketing | May 21, 2024 | Digital Marketing

Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where...
7 Things Creators Should Know About Marketing Their Book

7 Things Creators Should Know About Marketing Their Book

by Amplitude Marketing | May 21, 2024 | Digital Marketing

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It’s a great book, you did it!” email from my publisher was a high I hope I’ll never forget. I thought all the hard work was over after...
Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care

Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care

by Amplitude Marketing | May 21, 2024 | Digital Marketing

With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming...
Consumer Behavior Statistics You Should Know in 2024 [New Data]

Consumer Behavior Statistics You Should Know in 2024 [New Data]

by Amplitude Marketing | May 21, 2024 | Digital Marketing

I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing consumer purchasing decisions are always changing. In this piece, I’ll go over...
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