by Amplitude Marketing | Apr 2, 2024 | Social Media
The steady popularity of influencer marketing, coupled with rapid advancements in AI and metaverse technology, is fueling the growth of a new social media superstar: virtual influencers. These computer-generated personalities function a lot like real human...
by Amplitude Marketing | Apr 2, 2024 | Digital Marketing
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion...
![Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]](https://amplitudemktg.com/wp-content/uploads/2024/04/3e2abb94-93d9-4cf5-bd8e-6a96ecc14270.png)
by Amplitude Marketing | Apr 2, 2024 | Digital Marketing
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re looking at 57% who feel somewhat confident, and 26% who are very confident their budget plans will maximize ROI for their...
by Amplitude Marketing | Apr 2, 2024 | Digital Marketing
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog...
by Amplitude Marketing | Apr 2, 2024 | SEO
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a...
