by Amplitude Marketing | Apr 3, 2024 | SEO
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an...
by Amplitude Marketing | Apr 3, 2024 | SEO
Microsoft is extending Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If...
by Amplitude Marketing | Apr 3, 2024 | SEO
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need...
by Amplitude Marketing | Apr 2, 2024 | Social Media
An overview of how TikTok’s helping brands drive engagement.
by Amplitude Marketing | Apr 2, 2024 | Social Media
Adam Mosseri says that engagement is a better metric to focus on.
