by Amplitude Marketing | Apr 23, 2024 | SEO
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we care. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time...
by Amplitude Marketing | Apr 23, 2024 | SEO
Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Think: meta tags, schema markup, the disavow tool and more. Google...
by Amplitude Marketing | Apr 23, 2024 | SEO
Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both...
by Amplitude Marketing | Apr 22, 2024 | Social Media
TikTok’s latest program offers rewards for users spending more time in the app.
by Amplitude Marketing | Apr 22, 2024 | Social Media
TikTok’s looking to encourage more educational, informative content.
