by Amplitude Marketing | Apr 26, 2024 | SEO
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion,...
by Amplitude Marketing | Apr 26, 2024 | SEO
Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped drive total Meta revenue to grow...
by Amplitude Marketing | Apr 26, 2024 | SEO
The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with...
by Amplitude Marketing | Apr 26, 2024 | SEO
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach...
by Amplitude Marketing | Apr 26, 2024 | SEO
Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics.
