by Amplitude Marketing | Mar 8, 2024 | SEO
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s…Read more ›
by Amplitude Marketing | Mar 8, 2024 | SEO
Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verification status, manage appeals and manage reviews. Google said they are working on recovering these features. What is not...
by Amplitude Marketing | Mar 8, 2024 | SEO
Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. How can you create...
by Amplitude Marketing | Mar 8, 2024 | SEO
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads...
by Amplitude Marketing | Mar 8, 2024 | SEO
Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while...
