by Amplitude Marketing | Mar 12, 2024 | SEO
Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First...
by Amplitude Marketing | Mar 12, 2024 | SEO
Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. If ByteDance doesn’t comply, TikTok might face a complete ban...
by Amplitude Marketing | Mar 12, 2024 | SEO
Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? MFA websites...
by Amplitude Marketing | Mar 12, 2024 | SEO
Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The...
by Amplitude Marketing | Mar 12, 2024 | SEO
Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond...
