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Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

by Amplitude Marketing | Mar 13, 2024 | SEO

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. “The conversational experience workflow is designed to help you build better Search campaigns...

What we’re seeing a week into the Google March 2024 core and spam updates

by Amplitude Marketing | Mar 13, 2024 | SEO

We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking volatility, some related to the algorithmic updates and some related to Google issuing manual actions to implement...
Internal link building for an E-E-A-T-focused content strategy

Internal link building for an E-E-A-T-focused content strategy

by Amplitude Marketing | Mar 13, 2024 | SEO

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked.  A powerful yet significantly underutilized strategy, internal linking, is...

Google Adds Social Media Posts to Business Listings

by Amplitude Marketing | Mar 13, 2024 | Social Media

A new display option for your business’ social posts.

X Renames Trust and Safety Group to Safety

by Amplitude Marketing | Mar 13, 2024 | Social Media

There’s no change to the functions of the group.
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