How to onboard an SEO agency the right way

How to onboard an SEO agency the right way

The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages, optimism runs high.   However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start.  Whether...
4 keys to SEO and PPC collaboration in 2024

4 keys to SEO and PPC collaboration in 2024

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together.  The difference in 2024? There’s an elephant in the room: AI....