by Amplitude Marketing | Feb 6, 2024 | SEO
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not...
by Amplitude Marketing | Feb 6, 2024 | SEO
The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. By doing so, we...
by Amplitude Marketing | Feb 6, 2024 | SEO
Yandex, N.V. has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles (roughly $5.2 billion). Reports of a coming sale emerged in November. The sale still will need regulatory and shareholder approval....
by Amplitude Marketing | Feb 6, 2024 | SEO
In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO.He later clarified on Linkedin that “not mattering much” doesn’t mean...
by Amplitude Marketing | Feb 6, 2024 | SEO
It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t believe it will. But there is...
