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Snap revenue rises 5%, misses Wall Street expectations

by Amplitude Marketing | Feb 7, 2024 | SEO

Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall Street analysts’ forecasts, who had anticipated $1.38 billion for Snapchat’s parent company. However, Q4 saw net...
The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

by Amplitude Marketing | Feb 7, 2024 | Digital Marketing

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers...
Microsoft expands enhanced conversions and ad targeting capabilities 

Microsoft expands enhanced conversions and ad targeting capabilities 

by Amplitude Marketing | Feb 7, 2024 | SEO

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest...
24 of My Favorite Sample Business Plans & Examples For Your Inspiration

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

by Amplitude Marketing | Feb 7, 2024 | Digital Marketing

I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. But what does a good business plan look like? And how do you...

Google will sunset commission bid strategies for hotel ads

by Amplitude Marketing | Feb 7, 2024 | SEO

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October.  Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel...
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