by Amplitude Marketing | Feb 9, 2024 | SEO
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to...
by Amplitude Marketing | Feb 9, 2024 | SEO
Google today introduced a new “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below...
by Amplitude Marketing | Feb 9, 2024 | SEO
There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. Let’s dive in. How brands...
by Amplitude Marketing | Feb 9, 2024 | SEO
Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on...
by Amplitude Marketing | Feb 8, 2024 | Social Media
X continues to build out its video content slate.
