by Amplitude Marketing | Feb 29, 2024 | SEO
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria,...
by Amplitude Marketing | Feb 29, 2024 | SEO
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report,...
by Amplitude Marketing | Feb 29, 2024 | SEO
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer...
by Amplitude Marketing | Feb 29, 2024 | SEO
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. You lose control and flexibility when tracking data. Enter walkerOS. This new open-source tracking library...
by Amplitude Marketing | Feb 28, 2024 | Social Media
New data shows that most marketers are now utilizing generative AI tools within their process.
