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Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

by Amplitude Marketing | Feb 15, 2024 | SEO

Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a sample of 80 keywords with…Read more ›

Content Promotion: There are Only 3 Ways to Distribute Content

by Amplitude Marketing | Feb 15, 2024 | SEO

But doing that is akin to the underground inventor who has made something and is looking for someone to buy it: In essence, when you’re asking “How do I promote my content?”, you’re in fact asking “How and where can…Read more ›

Google Analytics 4 adds new consent mode setting section

by Amplitude Marketing | Feb 15, 2024 | SEO

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable...

Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

by Amplitude Marketing | Feb 15, 2024 | SEO

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within the next two weeks could result in the...
3 new YouTube features including live stream product tagging

3 new YouTube features including live stream product tagging

by Amplitude Marketing | Feb 15, 2024 | SEO

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short uploads from mobile. Product...
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