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How Luxury Brands Market and What You Can Learn

How Luxury Brands Market and What You Can Learn

by Amplitude Marketing | Feb 16, 2024 | Digital Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as...
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

by Amplitude Marketing | Feb 16, 2024 | SEO

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds,...

TikTok Creative Assistant now available in Adobe Express

by Amplitude Marketing | Feb 16, 2024 | SEO

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even...

Meta advertisers can avoid 30% Apple service charge for boosted posts

by Amplitude Marketing | Feb 16, 2024 | SEO

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the...

Google hits back at report criticizing the Privacy Sandbox

by Amplitude Marketing | Feb 16, 2024 | SEO

Google is disputing claims made about Privacy Sandbox by an IAB Tech Lab report. The Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage, according to the study....
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