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Experience a key factor during Google algorithm updates, analysis finds

by Amplitude Marketing | Feb 21, 2024 | SEO

Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads and fixed video ads were...

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

by Amplitude Marketing | Feb 21, 2024 | SEO

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior 28 day period, but...

Google Ads finally resolves ‘Confusing Ad Text’ issue for most users

by Amplitude Marketing | Feb 21, 2024 | SEO

Google Ads finally resolved the “Confusing Ad Text” and other content quality label errors for “the vast majority of affected users”. For those still impacted by the error messages, which have been ongoing for the past 14 days, the platform confirmed it would continue...

X’s surge in traffic for advertisers is fake, report claims

by Amplitude Marketing | Feb 21, 2024 | SEO

X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. However, 75.85% of...

Walmart is buying TV maker Vizio to boost ad revenue

by Amplitude Marketing | Feb 21, 2024 | SEO

Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18...
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