by Amplitude Marketing | Nov 30, 2023 | SEO
Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives,” is a free, hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices. Run...
by Amplitude Marketing | Nov 30, 2023 | SEO
LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. The company claims all three new capabilities delivered significant gains for advertisers. Why we care. Accurate measurement of campaign performance enables advertisers to make...
by Amplitude Marketing | Nov 30, 2023 | SEO
Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article...
by Amplitude Marketing | Nov 30, 2023 | SEO
Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits...
by Amplitude Marketing | Nov 30, 2023 | SEO
Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. The previous markup previously supported only logo and URL structured data fields. “Today we’re expanding our support for organizational...