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Reddit launches new certification in engaging ad creatives

by Amplitude Marketing | Nov 30, 2023 | SEO

Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives,” is a free, hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices. Run...

LinkedIn rolls out performance measurement and Document Ads enhancements

by Amplitude Marketing | Nov 30, 2023 | SEO

LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. The company claims all three new capabilities delivered significant gains for advertisers. Why we care. Accurate measurement of campaign performance enables advertisers to make...
The rise of Google followership: Unlocking visibility on Google’s surfaces

The rise of Google followership: Unlocking visibility on Google’s surfaces

by Amplitude Marketing | Nov 30, 2023 | SEO

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article...

Key takeaways from the UK’s most effective holiday ads in 2023

by Amplitude Marketing | Nov 30, 2023 | SEO

Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits...
Google Search Organization markup adds name, address, contact information, and other business identifiers

Google Search Organization markup adds name, address, contact information, and other business identifiers

by Amplitude Marketing | Nov 30, 2023 | SEO

Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. The previous markup previously supported only logo and URL structured data fields. “Today we’re expanding our support for organizational...
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