by Amplitude Marketing | Sep 13, 2023 | SEO
The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. “It’s important to us to connect users with...
by Amplitude Marketing | Sep 13, 2023 | SEO
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year...
by Amplitude Marketing | Sep 13, 2023 | SEO
AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution is exciting! AI will play an increasingly important role in daily...
by Amplitude Marketing | Sep 13, 2023 | SEO
Now that the Google August 2023 Core Update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update. This update was indeed a big one, and caused a lot of...
by Amplitude Marketing | Sep 13, 2023 | SEO
Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. Who is impacted. This new policy will impact “selected advertisers whose...
