by Amplitude Marketing | Sep 29, 2023 | SEO
Google today is adding its About this result feature to the AI-generated answers in the Search Generative Experience (SGE). What it does. About this result is meant to “give people helpful context, such as a description of how SGE generated the response, so they can...
by Amplitude Marketing | Sep 29, 2023 | SEO
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand...
by Amplitude Marketing | Sep 29, 2023 | SEO
Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match...
by Amplitude Marketing | Sep 29, 2023 | SEO
Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local...
by Amplitude Marketing | Sep 29, 2023 | SEO
In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in your performance charts are going up and to the right. Yet, despite the best of intentions, an account can hit the skids. Results tank and you might...
