by Amplitude Marketing | Sep 23, 2023 | Digital Marketing
Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The...
![Why You Still Need SMS Marketing & How to Get Started [+Data]](https://amplitudemktg.com/wp-content/uploads/2023/09/c1b4a8fb-6392-4143-b13c-fc0e3be221e1.png)
by Amplitude Marketing | Sep 23, 2023 | Digital Marketing
The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times. What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or social media,...
by Amplitude Marketing | Sep 23, 2023 | SEO
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling...
by Amplitude Marketing | Sep 23, 2023 | SEO
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or...
by Amplitude Marketing | Sep 23, 2023 | SEO
Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models. “While we are actively collaborating with the industry on establishing future AI standards, we...
