by Amplitude Marketing | Aug 1, 2023 | SEO
Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance...
by Amplitude Marketing | Aug 1, 2023 | SEO
While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a...
by Amplitude Marketing | Aug 1, 2023 | SEO
Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines...
by Amplitude Marketing | Aug 1, 2023 | SEO
B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around...
by Amplitude Marketing | Aug 1, 2023 | SEO
Learn about the importance of digital PR and link-building in this article by Kelsey Libert. Discover how can you consistently earn media coverage, while avoiding spammy link networks.
