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YouTube tests AI-generated summaries on search, watch pages

by Amplitude Marketing | Aug 2, 2023 | SEO

YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and...

Why internal site search can be your competitive edge in enterprise SEO

by Amplitude Marketing | Aug 2, 2023 | SEO

Many large sites overlook the power of internal search and behavioral data.  Internal search provides crucial insights into what your customers want. Here’s why it’s an indispensable tool for your SEO strategy. Context is key to SEO success Internal search and...
Google testing links directly in Search Generative Experience snapshot answers

Google testing links directly in Search Generative Experience snapshot answers

by Amplitude Marketing | Aug 2, 2023 | SEO

Google is testing showing links directly in the snapshot answers generated by Google’s new Search Generative Experience. The links appear within the text answer. Until now, Google has only been showing links in the cards at the top right section of the AI-generated...
X change makes ad labels ‘less noticeable’ after Twitter rebrand

X change makes ad labels ‘less noticeable’ after Twitter rebrand

by Amplitude Marketing | Aug 2, 2023 | SEO

X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to the three-dot menu button. Previously, the word “Promoted” would appear in the bottom...

How to build an SEO-forward culture in enterprise organizations

by Amplitude Marketing | Aug 2, 2023 | SEO

In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge in these enterprise organizations is stakeholder management...
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