Microsoft gives unverified advertisers more time

Microsoft is giving advertisers more time to complete verification through its Advertiser Identity Verification (AIV) program. The company will only pause ads in three scenarios. Why we care. You will still need to complete the Microsoft Ads verification requirements...
6 reasons your GA4 reports aren’t adding up

6 reasons your GA4 reports aren’t adding up

Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back, so it’s time to figure out how to make GA4 work as well for you as possible.  This article will walk through some of the common...