by Amplitude Marketing | Aug 16, 2023 | SEO
Microsoft is giving advertisers more time to complete verification through its Advertiser Identity Verification (AIV) program. The company will only pause ads in three scenarios. Why we care. You will still need to complete the Microsoft Ads verification requirements...
by Amplitude Marketing | Aug 16, 2023 | SEO
Google is releasing a number of new features for its new Search Generative Experience today. Those features include SGE while browsing, definition overlays in the SGE responses, and color-coded with syntax highlighting and other coding improvements within the SGE...
by Amplitude Marketing | Aug 16, 2023 | SEO
Advertisers will no longer be able to promote their brands in timelines using the promoted accounts ad format on X, formerly known as Twitter. Why we care. You now have one less way to grow followers and reach for your brand on X. They were one of the oldest ad...
by Amplitude Marketing | Aug 16, 2023 | SEO
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of...
by Amplitude Marketing | Aug 16, 2023 | SEO
Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back, so it’s time to figure out how to make GA4 work as well for you as possible. This article will walk through some of the common...