by Amplitude Marketing | Aug 17, 2023 | SEO
Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Google added a new help document on how to manage your social links in Google Business Profiles. Manage...
by Amplitude Marketing | Aug 17, 2023 | SEO
XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits. What is an XML sitemap? In a nutshell, an XML sitemap...
by Amplitude Marketing | Aug 17, 2023 | SEO
When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially...
by Amplitude Marketing | Aug 17, 2023 | SEO
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C...
by Amplitude Marketing | Aug 17, 2023 | SEO
Miriam touches on all of the top local SEO takeaways from MozCon 2023, including tips on local link categorization, video SEO, and diverse takes on AI.
