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5 hidden areas of Google Ads you probably didn’t know about

by Amplitude Marketing | Aug 31, 2023 | SEO

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing.  Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account.  On the...
Google Search testing “Mentioned in” search snippet

Google Search testing “Mentioned in” search snippet

by Amplitude Marketing | Aug 31, 2023 | SEO

Google is testing a new search snippet feature titled Mentioned in. This feature, which adds a new section to a search result snippet, lets the searcher expand and see the websites on which this site is also mentioned. What it looks like. Here is a GIF of Mentioned in...
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

by Amplitude Marketing | Aug 31, 2023 | SEO

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This...
The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising by Adthena

The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising by Adthena

by Amplitude Marketing | Aug 31, 2023 | SEO

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an...
5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin

5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin

by Amplitude Marketing | Aug 31, 2023 | SEO

Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals....
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