by Amplitude Marketing | Aug 31, 2023 | SEO
Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account. On the...
by Amplitude Marketing | Aug 31, 2023 | SEO
Google is testing a new search snippet feature titled Mentioned in. This feature, which adds a new section to a search result snippet, lets the searcher expand and see the websites on which this site is also mentioned. What it looks like. Here is a GIF of Mentioned in...
by Amplitude Marketing | Aug 31, 2023 | SEO
LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This...
by Amplitude Marketing | Aug 31, 2023 | SEO
Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an...
by Amplitude Marketing | Aug 31, 2023 | SEO
Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals....