by Amplitude Marketing | Jul 7, 2023 | SEO
Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal...
by Amplitude Marketing | Jul 7, 2023 | SEO
Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content in top positions that shouldn’t be there. Look no further than A...
by Amplitude Marketing | Jul 7, 2023 | SEO
Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters, some advertisers seem to absolutely adore it and have been showering the...
by Amplitude Marketing | Jul 7, 2023 | SEO
Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights,...
by Amplitude Marketing | Jul 7, 2023 | SEO
The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this...
