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How to Improve SEO: 15 Tactics to Boost Your Rankings (That Don’t Require New Content)

by Amplitude Marketing | Jul 14, 2023 | SEO

But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create new content. Let’s go through them. The title tag is…Read more ›

Threads is adding branded content tools to create paid promotion opportunities

by Amplitude Marketing | Jul 14, 2023 | SEO

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care....
Leverage real-time data for stronger campaigns and higher ROI by Cynthia Ramsaran

Leverage real-time data for stronger campaigns and higher ROI by Cynthia Ramsaran

by Amplitude Marketing | Jul 14, 2023 | SEO

Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with...

Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion

by Amplitude Marketing | Jul 14, 2023 | SEO

Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data. Prime members...

Repetitive ads ‘damage brand reputation and purchase intent’

by Amplitude Marketing | Jul 14, 2023 | SEO

Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns was described as “annoying” and “disruptive” by participants in a new joint study, conducted by IPG’s Magna unit and ad tech...
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