by Amplitude Marketing | Jul 25, 2023 | SEO
With never-ending changes across the search marketing ecosystem… Universal Analytics has gone the way of the dodo, long live GA4! Generative AI brings as many challenges as it does exciting opportunities The future of the SERP as we know it is wildly uncertain The...
by Amplitude Marketing | Jul 25, 2023 | SEO
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom...
by Amplitude Marketing | Jul 25, 2023 | SEO
A new Google Performance Max feature lets you combine products and create collections – for ads or free product listings. Collections allow you to associate products with your creative assets – images, videos and text. Why we care. The ability to associate different...
by Amplitude Marketing | Jul 25, 2023 | SEO
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He...
by Amplitude Marketing | Jul 25, 2023 | SEO
Disruptive algorithm updates have shaken up Google’s SERPs over the years. Remember Penguin, Panda, Caffeine and May Day? Google’s updates typically begin as a narrow attempt to solve an individual problem, then broaden and gain names before being absorbed into the...
