by Amplitude Marketing | Jun 6, 2023 | SEO
But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why. Many people usually talk about key performance indicators (KPIs) and benchmarks…Read more...
by Amplitude Marketing | Jun 6, 2023 | SEO
Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism...
by Amplitude Marketing | Jun 6, 2023 | SEO
With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King),...
by Amplitude Marketing | Jun 6, 2023 | SEO
The clock is ticking for search marketers: July 1st marks the long-anticipated (read: dreaded?) forced switch to GA4, the 2023 Google Marketing Livestream has come and gone (what are the implications?), and generative AI is taking the world by storm (now is the time...
by Amplitude Marketing | Jun 6, 2023 | SEO
Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It...
