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How to use SEO education for stakeholder management

How to use SEO education for stakeholder management

by Amplitude Marketing | Jun 13, 2023 | SEO

A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our organic conversions can be higher than ever. All it takes is an...
How to set up feed rules in Google Merchant Center and ensure quality product data

How to set up feed rules in Google Merchant Center and ensure quality product data

by Amplitude Marketing | Jun 13, 2023 | SEO

The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected.  Shopping feeds work on multiple levels to help promote retail businesses, with paid and...
How better landing page experience and ad relevance can boost your Google Ads performance

How better landing page experience and ad relevance can boost your Google Ads performance

by Amplitude Marketing | Jun 13, 2023 | SEO

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer.  Quality score is a useful metric for PPC...
Google Search Console video indexing report gets three new issue details

Google Search Console video indexing report gets three new issue details

by Amplitude Marketing | Jun 13, 2023 | SEO

Google has expanded the video indexing report within Google Search Console to provide more detailed actions and reasons on what the issue may be with your videos not showing up in the Google search results. “We are breaking down the “Google could not determine the...
How to develop a winning customer experience strategy

How to develop a winning customer experience strategy

by Amplitude Marketing | Jun 12, 2023 | Social Media

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. Now, enter social media — your secret...
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