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TikTok Seeks to Dispel User Concerns Over How it Tracks Data in New ‘TikTok Truths’ Series

by Amplitude Marketing | Jun 13, 2023 | Social Media

Though it doesn’t exactly put to rest all concerns over how it tracks and logs user actions.

YouTube Lowers Entry Requirements for Monetization as it Seeks to Lure Talent from TikTok and Twitch

by Amplitude Marketing | Jun 13, 2023 | Social Media

A smart move by YouTube, amid ongoing uncertainty in other apps.
Brand voice: What it is and why it matters

Brand voice: What it is and why it matters

by Amplitude Marketing | Jun 13, 2023 | Social Media

Think about your favorite examples of a stand-out brand voice. Perhaps it’s a surf gear retailer that takes on the attitude of a surfer or the teen fashion brand that uses slang to connect with its target audience. Or maybe it’s the candy company that uses humor to...

How Atlassian uses Sprout to enhance social media ROI

by Amplitude Marketing | Jun 13, 2023 | Social Media

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The customers I speak to daily, especially...
Is AI Sentient? Could it Ever Be? Experts Weigh In

Is AI Sentient? Could it Ever Be? Experts Weigh In

by Amplitude Marketing | Jun 13, 2023 | Digital Marketing

Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and...
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