by Amplitude Marketing | Jun 15, 2023 | SEO
Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. At SMX Advanced, Julia Friedman, owner of PPC consultancy Neptune Moon, discussed how advertisers can both prepare for and thrive in the AI revolution, with...
by Amplitude Marketing | Jun 15, 2023 | SEO
Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve...
by Amplitude Marketing | Jun 15, 2023 | SEO
Google has updated its form to submit search spam to the Google Search team. The types of spam you can submit with this form include spam, paid links, malicious behavior, low quality, and other search quality issues, Google said. Plus, Google added the ability to...
by Amplitude Marketing | Jun 15, 2023 | SEO
Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on...
by Amplitude Marketing | Jun 15, 2023 | SEO
Google has confirmed it’s going to provide more information about the ads it serves the EU and Turkey. In the next few months, the search engine will share insights like targeting information and ad subject matters within its Ads Transparency Center for the first...