3 simple PPC optimizations you may have overlooked

3 simple PPC optimizations you may have overlooked

As PPC pros, we’re trained to look for new ways to optimize our PPC programs.  But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but...
Google adds INP report to Search Console

Google adds INP report to Search Console

Google has launched a new report within Google Search Console to see how well you perform with the INP, Interaction to Next Paint, Core Web Vital metric. As a reminder, Interaction to Next Paint (INP) will replace First Input Delay (FID) as a metric for Core Web...