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YouTube Ads: Unlocking high impact at minimal cost

YouTube Ads: Unlocking high impact at minimal cost

by Amplitude Marketing | Jun 27, 2023 | SEO

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four...

YouTube Test & Compare helps you pick the best video thumbnail

by Amplitude Marketing | Jun 27, 2023 | SEO

YouTube is piloting a new feature to help marketers pick the perfect thumbnail for their videos. The Test & Compare tool, also known as A/B thumbnail testing, will provide performance data, revealing which designs drive the highest click through rates (CTRs). Why...

The MozCon 2023 Final Agenda Has Touched Down!

by Amplitude Marketing | Jun 27, 2023 | SEO

With our MozCon speakers putting the final polish on their presentations, it’s time to take a look at the two action-packed days we have planned for MozCon 2023. Join us this year to explore the future of search, grab your tickets now!
Omnichannel customer experience: exploring seamless customer journeys

Omnichannel customer experience: exploring seamless customer journeys

by Amplitude Marketing | Jun 26, 2023 | Social Media

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. Still, it takes more than integrating multiple channels to build a successful one. It takes a strategic approach, continuous...
The role of AI in creating a more human customer experience

The role of AI in creating a more human customer experience

by Amplitude Marketing | Jun 26, 2023 | Social Media

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring...
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