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How to use voice of customer data to grow your brand

How to use voice of customer data to grow your brand

by Amplitude Marketing | May 17, 2023 | Social Media

Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey. Digital and social media have changed the way consumers interact with a brand. This has resulted in tons of feedback in the...
Social Media KPIs to leverage business growth

Social Media KPIs to leverage business growth

by Amplitude Marketing | May 17, 2023 | Social Media

From TikTok to Facebook, global social media usage is booming at 4.89 billion people—that’s more than half the entire world population. And while not all of these audiences are using social media to interact with businesses, a significant number are. According to...
How the Writer’s Strike Could Impact Marketing and Advertising

How the Writer’s Strike Could Impact Marketing and Advertising

by Amplitude Marketing | May 17, 2023 | Digital Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Hollywood screenwriters are now two weeks into their strike against major networks and streaming companies....
How Marketers Can Use AI Assistants [+12 Best Tools]

How Marketers Can Use AI Assistants [+12 Best Tools]

by Amplitude Marketing | May 17, 2023 | Digital Marketing

Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your...
How & When to Use Generative AI [+Tools to Consider]

How & When to Use Generative AI [+Tools to Consider]

by Amplitude Marketing | May 17, 2023 | Digital Marketing

When ChatGPT came on the scene last year, it changed the entire artificial intelligence industry. This generative AI tool produces answers to almost any question it’s asked. And it’s already considered one of the best chatbots ever created. Generative AI is the newest...
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