by Amplitude Marketing | May 24, 2023 | SEO
Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain...
by Amplitude Marketing | May 24, 2023 | SEO
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like...
by Amplitude Marketing | May 24, 2023 | SEO
Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI, Product Studio will help merchants create unique product imagery. Here’s what was announced today at Google Marketing Live. With this tool,...
by Amplitude Marketing | May 24, 2023 | SEO
A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part:...
by Amplitude Marketing | May 24, 2023 | SEO
Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of the ads...
