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Are you getting the most from your martech stack? Take the 2023 Replacement Survey

by Amplitude Marketing | May 26, 2023 | SEO

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing...
Google opens access to Search Generative Experience today

Google opens access to Search Generative Experience today

by Amplitude Marketing | May 26, 2023 | SEO

Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you that you have access. What Google said. “Today, we’re starting to open up access to...
Where is the buyer’s journey headed? by Cynthia Ramsaran

Where is the buyer’s journey headed? by Cynthia Ramsaran

by Amplitude Marketing | May 26, 2023 | SEO

What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Sponsored by: Kim...
Google Top Quality Store badge replaced Trusted Store badge

Google Top Quality Store badge replaced Trusted Store badge

by Amplitude Marketing | May 26, 2023 | SEO

Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google posted “We’re updating the “Trusted Store” badge, so now when you score an excellent...
How Google Business Profile pre-defined services can impact local SEO

How Google Business Profile pre-defined services can impact local SEO

by Amplitude Marketing | May 26, 2023 | SEO

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark.  Specifically, adding pre-defined services in GBP seemingly...
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