by Amplitude Marketing | Apr 27, 2023 | SEO
The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least for now, anyways. Meta shows growth for...
by Amplitude Marketing | Apr 27, 2023 | SEO
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money away on brand terms. “Lone Rangers” are your brand terms that rank #1 in both paid and...
by Amplitude Marketing | Apr 27, 2023 | SEO
TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release. Now open in Beta. I received the email below this afternoon. Though I’m not a seller, nor do I manage any TikTok ecommerce accounts. What is TikTok Shop....
by Amplitude Marketing | Apr 27, 2023 | SEO
With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry...
by Amplitude Marketing | Apr 27, 2023 | SEO
No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge. The badge was noticed by Alex Kubica who posted about it on Twitter. Just saw a gold badge https://t.co/EL0nQcDhNu pic.twitter.com/Zsbc4oHShT— Alex...
