Quality score in paid search: Vanity or valuable?

Quality score in paid search: Vanity or valuable?

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric.  Others...
3 ways to drive sales with email by ZeroBounce

3 ways to drive sales with email by ZeroBounce

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your...