A Google Ads script that uses GPT to write RSAs

A Google Ads script that uses GPT to write RSAs

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new...

7 proven methods to explain the value of SEO

SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore.  In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting...