Google: ‘Bard is not Search’

Google: ‘Bard is not Search’

“I just want to be very clear: Bard is not search.” That’s according to Jack Krawczyk, the product lead for Bard, speaking during a Google all-hands meeting late last week, CNBC reported. Why we care. Following a rushed introduction of Bard, there has been confusion...

‘Link in bio’ platforms: Which is best for SEO?

With the popularity of social media came the rise of “link in bio” tools which allow users to create a landing page featuring multiple links they want to share with their audience. Initially designed to get around Instagram’s one-link rule, many brands and influencers...
How to document your content strategy

How to document your content strategy

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor. Now what? What pieces should be recorded in your strategy...