This day in search marketing history: March 21

rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John...
Bing adds Bing Chat answers to search results

Bing adds Bing Chat answers to search results

Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a week ago and now it seems to be here. What it...
PPC is a tough game – you have to accept it

PPC is a tough game – you have to accept it

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return little to no...
8 important content strategy goals to consider

8 important content strategy goals to consider

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating...