by Amplitude Marketing | Mar 23, 2023 | SEO
I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology. For her, it was less about right and wrong. It was more about how...
by Amplitude Marketing | Mar 23, 2023 | SEO
Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account. 3 ways to stay on top of PPC performance covered how to...
by Amplitude Marketing | Mar 23, 2023 | SEO
Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for...
by Amplitude Marketing | Mar 23, 2023 | SEO
In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer...
by Amplitude Marketing | Mar 23, 2023 | SEO
The perception of digital accessibility having a high cost is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability. In this post, Alisa discusses three benefits of...
