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Should you block ChatGPT’s web browser plugin from accessing your website?

by Amplitude Marketing | Mar 31, 2023 | SEO

Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That debate has only gotten louder and more intense since OpenAI announced ChatGPT plugins on March 23. One of OpenAI’s...

Meta introduces AI-powered brand suitability controls and third-party verification for feeds

by Amplitude Marketing | Mar 31, 2023 | SEO

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta...
Event tracking in Google Analytics 4: What marketers need to know

Event tracking in Google Analytics 4: What marketers need to know

by Amplitude Marketing | Mar 31, 2023 | SEO

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make...
How to master Google News optimization to boost content visibility and traffic

How to master Google News optimization to boost content visibility and traffic

by Amplitude Marketing | Mar 31, 2023 | SEO

Let’s set the record straight. Google News optimization is not only for news sites.  Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy.  Google News-driven results send...

How to build a values-based agency that drives results

by Amplitude Marketing | Mar 31, 2023 | SEO

One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate. The types of people you will hire. The clients you choose. How you partner with clients. Our...
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