Countdown to GA4: 100 days to make the switch

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to...
Optimizing for Bing Places: Is it worth it?

Optimizing for Bing Places: Is it worth it?

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance.  That said, we can start taking advantage of Bing’s increasing user volume. On the...