SEO for a New Website: 8 Important Steps

Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into…Read more ›

This day in search marketing history: March 27

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were...

2023 Survey: Local search ranking factors

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details. This survey was...