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Google testing new search design with AI answers over organic results

Google testing new search design with AI answers over organic results

by Amplitude Marketing | Feb 2, 2023 | SEO

Google has reportedly started testing a new desktop search page design that integrates chat technology. We already knew Google wants to add chatbot features to search this year. A new CNBC report provides more details on what the experimental search page may look...

Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling

by Amplitude Marketing | Feb 2, 2023 | SEO

Microsoft Bing will soon rely a lot more on the date you specify in the lastmod field within your XML sitemap for crawling. Fabrice Canel, Principal Product Manager at Microsoft Bing said that starting in June 2023, Bing will revamp its “crawl scheduling stack to...
Google Search Console Video indexing report gains video impressions overlay and sitemap filter

Google Search Console Video indexing report gains video impressions overlay and sitemap filter

by Amplitude Marketing | Feb 2, 2023 | SEO

Google’s video indexing report within Google Search Console added some new improvements, including video impressions overlay and sitemap filter. Google announced this was done to “help you understand the performance of your videos on Google and identify possible areas...

Search Engine Land’s updated What is PPC guide is now available

by Amplitude Marketing | Feb 2, 2023 | SEO

Whether you are a small business owner new to digital marketing, or a novice looking to expand your paid advertising skills, understanding the basics of PPC is essential to enhancing your results and improving your website’s performance. The advancement of PPC in the...
Brands’ guide to effective mobile game advertising

Brands’ guide to effective mobile game advertising

by Amplitude Marketing | Feb 2, 2023 | SEO

Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. The cancellation of in-person trade shows, events, and sports contributed to that growth, forcing consumers to look at gaming and other activities to fill the void. ...
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