The Marketing Power of $17 Smoothies

The Marketing Power of $17 Smoothies

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With...
What Is a White Paper? [FAQs]

What Is a White Paper? [FAQs]

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and...
Is Instagram Dying? [New Data]

Is Instagram Dying? [New Data]

It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And if so,...